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Product & Marketing Manager CMF

Product Management & Marketing Mid-Senior Level Munich, BY, Germany

Founded in Munich, Germany in 1989, Brainlab develops, manufactures and markets software-driven medical technology, enabling access to improved, more efficient, less-invasive patient treatments. Our key to success is our creative, talented and hard-working team, which consists of around 2000 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful:

Job Description

  • Marketing plan: create and maintain the product marketing plan based on templates
  • Develop marketing goals, key messaging and define regional/international tradeshow concepts as components of a campaign
  • Market analysis: identify market and technology trends and opportunities relevant for the assigned product
  • Product definition: collect all input and field feedback about the assigned product (e.g. complaints, installation reports), systematically analyze and structure input and develop list of recommended requirements to formally suggest requirements to superior and R&D teams
  • Product core data: develop basic product briefing including unmet needs, target groups, positioning, features and benefits, unique selling propositions, pricing and bundling
  • Marketing material (digital content): develop product-specific digital content (powerpoints, launch material, eLearnings, e-newsletters, webpage section, etc.)
  • Product knowledge transfer: ensure product knowledge is transferred to Regional Marketing Managers/Directors on a regular basis
  • Contribute on major tradeshows
  • Scientific papers: identify need for scientific papers with all internal stakeholders and drive implementation in cooperation with R&D and regional resources (e.g. Application Consultants) close to customers
  • Product success monitoring: create quarterly reports on product success including orders, revenue, profitability, pipeline, complaint handling
  • Administrate articles, product bundles, pricing for assigned product
  • Training: develop training material in cooperation with Marketing Communications and support product training for Sales, distributors and partner companies, organized by regional marketing management
  • Inhouse visits: perform key product demos during inhouse visits
  • Field Visits: spend at least one week/quarter in the field together with sales

Qualifications

  • Motivated to drive change
  • Bachelor’s degree required; MBA preferred
  • Minimum of 3 years product marketing experience; preferably in the area of medical technology addressing Craniomaxillofacial surgery
  • Demonstrated ability of collecting user requirements (voice-of-the-customer) and translating them into a viable product roadmap
  • Demonstrated product launch experience
  • Sales force engagement experience preferred
  • Strong presentation and communications skills together with solid project management and stakeholder management ability (collaborate with others in a dynamic organization / matrix environment)
  • Knowledge of CRM (salesforce.com) and BI tools
  • Experience in lean project management a benefit
  • Business fluent in English
  • Up to 30% travel required (non-pandemic work scheme)
  • Munich based

Additional Information

  • A mutually-supportive, international team
  • Meaningful work with a lasting impact on medical technology
  • 30 vacation days, plus December 24th and December 31st
  • Flexible working hours
  • Parking garage and safe underground bike storage
  • Award-winning subsidized company restaurant and in-house cafes
  • Variety-rich fitness program in our ultra-modern 360m2 company gym
  • Regular after work, team, and company events
  • Comprehensive training and continuing education opportunities

Ready to apply? We look forward to receiving your online application including your first available start date and desired salary. 

Apply now

Your HR Contact Person
Géraldine Endres
Senior Recruiter

Géraldine Endres [email protected]

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