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Kick Wins Coveted Design Award

May 27, 2015

KICKING UP INTERNATIONAL RECOGNITION KICK AND KICK EM WIN RED DOT AWARD: PRODUCT DESIGN 2015


Brainlab received the coveted Red Dot Award: Product Design 2015 for Kick® and Kick EM®. Designed for physicians to shift easily between applications and move swiftly between departments, Kick was selected for its streamlined design and maneuverability which enhances the system’s ease of use.

When combined with the electromagnetic field generator, Kick becomes Kick EM. Its minimalistic design makes Kick EM portable and easy to setup. These two tracking technologies allow surgeons to choose the option that suits their specific case.

The international 38-member Red Dot jury discussed and assessed each of the nearly 5,000 entries from 56 countries, awarding the sought-after seal of design quality to the top products in each respective category.

Kick joins Curve™ Image Guided Surgery and Airo® Intraoperative CT as the third Brainlab product to be honored with a Red Dot award. In 2012, Curve won for its human-centered design approach and in 2014, Airo—developed and manufactured by Mobius Imaging, LLC,—was honored for its one-of-a-kind imaging system design.

Learn more about Kick and Kick EM at www.brainlab.com/kick and www.brainlab.com/kick-em.