Category: E-Health


World Forum for Medicine


About Medica 2018

Every year, more than 130,000 visitors from over 120 countries meet to learn about innovations and trends in the medical sector at MEDICA. Over 4,600 exhibitors market their products, meet with their customers and create new business opportunities.

Digital O.R. Integration – Save Time Before, During and after Surgery

On average, 26 minutes a day are spent searching for patient data1 and more than 40% of physician’s working time is dedicated to documentation2. Furthermore, only 25% of hospitals can find, send, receive and use electronic information3 and most O.R.s lack a high-level overview of all available patient information, making O.R.s inefficient, overcrowded, and less safe4.
Addressing these inefficiencies is one of the top priorities of Brainlab Digital O.R. We strive to streamline, simplify and consolidate this influx of data to free up time not only for the surgeon, but the entire surgical team.

At this year’s MEDICA, Brainlab presents its newest advancements in streamlining your O.R. workflow before, during and after surgery. Highlights include our automated indication-specific Smart Anatomy Views for fast and accurate surgical planning, sleek hospital IT integration with automatic patient data prefetching in the O.R., communication tools, and easy intra- and post-op surgical documentation.

1 HIMSS Europe, 2015. Auf den Spuren der Zeitdiebe im Krankenhaus: Die wahre Belastung durch Dokumentation an deutschen Akutkrankenhäusern wird unterschätzt
2 Sinsky, C. et al., 2016. Allocation of Physician Time in Ambulatory Practice: A Time and Motion Study in 4 Specialties. Ann Inern Med, 165(11), pp. 753-760.
3 American Hospital Association, 2015. Why Interoperability Matters.
4 Shekelle, P. et al, 2013 . Making health care safer II: an updated critical analysis of the evidence for patient safety

Digital Data Roundtrip – Leveraging your IT Infrastructure

With our vast experience in hospital IT integration of video sources, hardware, software, and patient data management, Brainlab helps you leverage your existing IT technology with simplified infrastructure, bringing unique value to the surgical and IT teams.

Before the case, the right patient data and images are loaded from the PACS and HIS systems and are automatically displayed where the surgeon needs it most. During the procedure, digital time-out, high-end recordings and screenshots can be done and shared outside of the room with minimal effort.
After the procedure, operating room documentation is automatically transferred to the preferred picture archive or storage location (PACS, HIS, VNA, USB drive) and is accessible immediately on any client PC or connected iPad through the hospital HIS for review or patient consultation.

DICOM surgical recordings can be saved in a temporary scalable storage server until they are edited on-the-fly with the Brainlab Video Editor, ensuring only the most relevant data is stored on the patient record in the HIS or downloadable in MP4 format.

Smart Views Anatomy – Optimal Planning and Unique Visualization

Developed for various specialties (Cranial, Spine, Abdomen) with the use of Brainlab software expertise and clinical knowledge gained through close collaboration with physicians around the world, the new Smart Anatomy Views extract the most relevant information from a variety of datasets (CT, MRI TOF, angiography), providing surgeons with unique anatomical insights in seconds and eliminating cumbersome steps in image preparation.

Get an exclusive demo and learn how Brainlab is going a step further in data integration to display the right information in optimal resolution anywhere the surgeon needs it—from the O.R. to the office.

This year we’d also like to welcome you for an post conference drink on Wednesday, November 14th at 4:30 PM at our booth. Enjoy engaging conversations with our team and hospital professionals from around the globe.

See you at MEDICA in Düsseldorf!

To learn more about our comprehensive Digital O.R. portfolio, click here.


November 12, 2018
Exhibition Hours
10:00 AM – 6:00 PM
November 13, 2018
Exhibition Hours
10:00 AM – 6:00 PM
November 14, 2018
Exhibition Hours
10:00 AM – 6:00 PM
November 15, 2018
Exhibition Hours
10:00 AM – 6:00 PM

Map and Directions

Messe Düsseldorf
Stockumer Kirchstr. 61
40474 Düsseldorf

Plan your route