Ayer, Mass. (March 24, 2014) – Mobius Imaging, LLC, has received the internationally recognized Red Dot: Product Design 2014 Award for its Airo® Mobile Intraoperative CT, a one-of-a-kind imaging system.
Established in 1955, Red Dot is one of the most sought-after marks of good design. This year, a jury of 40 accomplished designers and design experts from across the globe convened in Germany for a three-day period to evaluate entrants for the prestigious honor. Criteria included innovation, functionality, formal quality, ergonomics, sustainability, symbolic and emotional content and whether a product is self-explanatory.
Airo excelled across the board. From its curved battery array and high voltage generator to a proprietary surgical table column, every component of the device has been meticulously engineered and customized with users in mind. The result is a unique system that advances health care delivery by producing high-quality CT images that enhance surgical decision-making and support minimally invasive surgery.
“We are very grateful for this recognition from the Red Dot jury,” said Gene Gregerson, CEO of Mobius Imaging. “Our engineers did extensive research while developing Airo. They observed surgeries, conducted usability studies and took time to understand the challenges healthcare providers face with medical images. We believe they developed an extremely creative solution, and I’m personally proud to see us receive this honor.”
The innovative design of Airo intelligently combines the largest gantry opening on the market with a slim gantry and small footprint. The gantry houses custom components including an X-ray tube, 32-slice helical scan detector array, high-voltage generator, air-cooling system and built-in battery pack. Total integration of the O.R. table column offers fixed correlation between the patient and scanner, resulting in reproducible imaging.
Suspension-controlled, the Airo electrical drive system features a central wheel for compact maneuvering. With its user-friendly control software, even one person can easily move Airo from one room to another. A front-view camera helps ensure stress-free portability.
“We are honored to work with Mobius and we share their pride and excitement at winning the Red Dot Design Award,” said Stefan Vilsmeier, President and CEO of Brainlab, the exclusive marketing and Distribution Company for Airo. “Red Dot validates the extraordinary design quality and innovation of Airo, and will be an integral part of commercialization efforts moving forward.”
Mobius Imaging develops, designs and manufactures advanced imaging technologies that fit seamlessly into existing medical workflows. The company’s approach to technology – Intelligent Imaging – is designed to give healthcare practitioners the crisp, clear images they want, whenever and wherever they want them, without adding time or complexity to the procedure. From the OR to the ER to other clinical settings, Intelligent Imaging expands possibilities. Founded in 2008, the company maintains a broad IP portfolio. Its first commercial product, the Airo Mobile CT System, is distributed under an exclusive sales and service agreement with Brainlab. For more information, please visit the company’s website at: www.mobiusimaging.com.
Brainlab, headquartered in Munich, develops, manufactures and markets software-driven medical technology, enabling access to and consistency of advanced, less invasive patient treatment.
Brainlab technology currently powers treatments in the fields of neurosurgery, orthopedics, ENT, CMF, spine, trauma and radiation therapy. Privately held since its formation in 1989, Brainlab has more than 5,000 systems installed in about 95 countries. To learn more, visit www.brainlab.com.
The Red Dot Awards, whose origins reach back to the 1950s, is carried out in three disciplines: Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. In 2013 alone, more than 15,000 entries from over 70 countries were registered. The Red Dot Award itself is internationally established as one of the most appreciated quality seals for outstanding designs.
For further information please go to: www.red-dot.de/press.