Brainlab Curve Wins Coveted Red Dot Award 2012

Brainlab wins coveted ‘red dot award.’ Creative heads and manufacturers from all over the world submitted 4,515 designs altogether to the international product competition. Feature by benefit, Curve inspired the experts and received the globally sought after red dot in product design.

Curve embodies the latest in medical technology. This advanced surgical navigation system for the brain and body features the latest image guidance software powering advanced 3D displays. Curve incorporates great ergonomics, two game-changing, multi-directional touch terminals, digital HD, hi-fi and wi-fi .

“Using a human-centered design approach, we set out to challenge conventional surgical utility to help foster collaboration and potentially improve patient outcomes,” stated Stefan Vilsmeier, President and CEO of Brainlab. “Curve represents thousands of enhancements based on years of feedback from our customers. Incorporating user feedback has always been a priority for Brainlab and has helped to produce the ultimate surgical navigation experience in design and functionality.”

“The most distinguished products of the respective branches of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury, explains Professor Dr. Peter Zec, initiator and CEO of the red dot design award. “The experts thoroughly examined, tested and evaluated each individual entry, applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions. At this high level, the winners are able to increase their potential for success on the market considerably by purposefully using our design prize.”

The award winning products in the red dot design museum

Showcasing more than 1,500 products over 4,000 square metres of space, the red dot design museum accommodates the world’s largest permanent exhibition of temporary design. From July 3 – 29, 2012, red dot again invites the world to visit the traditional special exhibition of the award winning products. In “Design on Stage – red dot award winners: product design 2012”, enthusiasts can admire the latest trends at close range. Touching is explicitly requested and welcome: In this way, visitors experience live, the prizewinning design of Curve by Brainlab, on display in the breath-taking atmosphere of the one-time boiler house of the Zeche Zollverein, a former coalmine.

The red dot design award

The red dot design award, whose origins reach back to the 1950s, is carried out in three disciplines: ‘red dot award: product design, ‘red dot award: communication design’ and ‘red dot award: design concept’. In 2011 alone, more than 14,000 entries from over 70 countries were registered. The ‘red dot award’ itself is internationally established as one of the most appreciated quality seals for outstanding designs.

For further information please go to: www.red-dot.de/press.